Audiovisual material
Kevin Atherton – TV-commercial for…

Kevin Atherton – TV-commercial for Art Project Water

Library Material – Video
Kevin Atherton – TV-commercial for Art Project Water, 00:03:39
Type
Video/Film
Artist
Kevin Atherton
Publisher
de Appel, Amsterdam
Code
198215-VIDEO-001
Details
00:03:39, Dutch, English
Betacam, mp4, MPEG, U-Matic, colour

Description

A housewife sighs, “How can you wash up all these dirty dishes? With the ... the dirt disappears! Look how ... works! Nothing is better than ...” This parody commercial is an example of a ‘consumer demonstration’ commercial.
Kevin Atherton studied TV-commercials for few weeks and created a series of parody commercials of different types, skipping the advertised product itself. When the viewer expects to hear the name of the product, there is only silence. The product is also not shown in the commercial. (li-ma)

See also