Kevin Atherton – TV-commercial for Art Project Water

Description

A housewife sighs, “How can you wash up all these dirty dishes? With the ... the dirt disappears! Look how ... works! Nothing is better than ...” This parody commercial is an example of a ‘consumer demonstration’ commercial.
Kevin Atherton studied TV-commercials for few weeks and created a series of parody commercials of different types, skipping the advertised product itself. When the viewer expects to hear the name of the product, there is only silence. The product is also not shown in the commercial. (li-ma)